Privacy Policy

1. Introduction

At Bike Rush Sdn. Bhd., your privacy matters to us. This Privacy Policy explains how we collect, use, share, and safeguard your personal data when you visit our store, browse our website, make product inquiries, or purchase bicycles, bicycle parts, and accessories—whether online or in person.
By interacting with us or using our website, you agree to the practices outlined below. Our goal is to handle your data responsibly while ensuring a smooth, safe, and reliable shopping experience.

2. What Information We Collect

We collect both personal and non-personal information to support our sales and customer service operations.

Personal Information

We may collect the following details when you contact us, request quotations, or place orders:

  • Full name
  • Company name (if applicable)
  • Email address
  • Phone number
  • Delivery or shipping address
  • Billing address
  • Purchase or inquiry records
  • Payment-related information (processed via secure third-party payment systems — we do not store your card or bank details)
  • Any communication made via forms, email, WhatsApp, or direct call

Non-Personal Information

Automatically collected to improve user experience:

  • IP address and approximate location
  • Device and browser type
  • Pages visited and time spent
  • Referring URLs
  • Website analytics via cookies (see Section 6)

3. How We Use Your Information

Your data is used only in ways that support our bicycle retail and service operations:

  • To process and fulfill product orders and service requests
  • To prepare accurate quotations and delivery/shipping schedules
  • To communicate regarding product availability, specifications, or technical assistance
  • To manage warranty claims, product servicing, and after-sales support
  • To improve our website, store operations, and customer experience
  • To ensure compliance with legal and regulatory requirements
  • To provide updates about new products, promotions, or events (if consent is given)

We do not sell or rent your data. All usage is strictly professional and within the scope of our core business.

4. How We Share Your Information

Your data is only shared with trusted third parties essential to our operations:

  • Delivery and courier partners – for shipping products to you
  • Payment service providers – for secure transaction processing
  • IT and web hosting providers – for maintaining our website and communication channels
  • Legal or regulatory authorities – when required for compliance

All third parties are subject to strict confidentiality obligations and data protection standards.

5. Data Retention

We retain your information for the following purposes:

  • Fulfillment of transactions
  • Warranty or after-sales support
  • Tax and business recordkeeping
  • Legal compliance and audit requirements

You may request data deletion by contacting us at bike.rush@outlook.com, unless retention is required by law.

6. Cookies and Tracking Technologies

We use cookies and similar tools to optimize your browsing experience:

  • Essential cookies – for navigation, shopping cart functionality, and checkout
  • Analytics cookies – to analyze traffic and improve our website

You may disable cookies in your browser settings, but some features may not function properly.

7. Your Rights

In accordance with Malaysia’s Personal Data Protection Act (PDPA) 2010, you have the right to:

  • Request access to your stored data
  • Ask for corrections to your information
  • Withdraw consent for specific uses
  • Request data deletion (subject to business or legal requirements)

Please email bike.rush@outlook.com to make any such requests.

8. Data Security

We implement protective measures to keep your data secure:

  • SSL encryption for web-based communications
  • Restricted access to data storage systems
  • Confidentiality agreements with employees and contractors
  • Ongoing review of our security protocols

While no system is infallible, we strive to safeguard your data against unauthorized access or misuse.

9. Third-Party Links

Our website may include links to third-party cycling suppliers, product catalogs, or related resources. These sites operate independently, and we are not responsible for their privacy practices. Please review their policies before providing any information.

10. Updates to This Policy

We may update this Privacy Policy to reflect changes in legal requirements or company operations. All updates will be posted on our website along with the effective date.

11. Contact Us

If you have any questions about this policy or would like to update, access, or delete your data, please contact us:
📧 Email: bike.rush@outlook.com
📞 Phone: 017-545 6392
🏢 Address: 15-2-1, Level 1, Jalan Setia Prima R U13/R, Setia Alam, 40170 Shah Alam, Selangor